The biggest challenge we face in the process of digital transformation is accepting that tried and tested pathways do not work forever and need to be changed. Adapting our mindset to what works now is the first step we have to take in order to remain competitive and become more efficient. Our colleague, Alex Radu, Head of Business Growth, presented the benefits of business digitalization in the hospitality industry at “Forumul antreprenorilor din turism si HoReCa” organised by Club Antreprenor magazine.
